The Multiple Listing Service (MLS) is the most powerful tool that you, as a real estate professional, have at your disposal. Potential buyers, in addition to other real estate professionals, can view your listings through a multitude of websites. How you use the MLS communicates your level of professionalism and attracts people to your properties. This course provides common sense theories and best practices from industry experts. Harness the full power of the MLS, starting with a full understanding of how data flow in and out of the MLS. Apply the practical concepts from this course to: § Write exceptional listing descriptions § Prepare listings that receive the attention they deserve § Remain in compliance with fair housing, advertising, ethics, and anti-trust regulations