Course Objectives: Buyers and sellers have unique needs, challenges, and expectations, based on changing technology and trends. This session will equip real estate agents/brokers to meet those needs and improve the transaction for their customers and clients. This course covers topics such as marketing, ethics, computer and social media skills. Attendees will learn key-ways to evaluate the current market, understand the needs of the customer, and how to best deliver value and service, using current tools and technologies. Agents will be shown how to use these lessons to improve the way they provide service and support to buyers and sellers throughout the entire process of home search to purchase or sale. In this session, we'll look at global technologies and trends that are shaping our client’s/customer's habits and mindsets and learn to adjust our strategies pre-emptively. We'll identify real estate market leaders who have innovated despite the odds and identify the lessons we can learn from them. Most importantly, we'll pinpoint the steps we can take to keep our clients and customers in the forefront of technology both now and in the years to come for resale value.